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She adds, however, that due to a trademark law known as “nominative fair use,” productions are also able to feature trademarks or products if they’re used in the way they’re intended to be as indicated by the company.īut she says the “And Just Like That” appearance might fall outside of these bounds. Prager explained that permission is typically needed to feature a logo or product on screen. In discussion with The New York Times, intellectual property/entertainment attorney Nancy C. The bike’s unflattering cameo also came just a day before the company received a ratings downgrade by a Credit Suisse analyst, who slashed its price target from $112 to $50 - more than half. Buzzfeed reached out to HBO for comment on this claim.īy the end of Friday’s trading day, Peloton saw a 5.4% drop in stock price, and ended at $38.51 per share - rebounding from a 52-week low earlier in the day, according to CNBC. Kelly further said Peloton wasn’t told “the larger context surrounding the scene,” due to confidentiality reasons. “Peloton was aware that a Bike would be used in the episode and that Jess King would be portraying a fictional Peloton instructor.” “HBO procured the Peloton Bike on their own,” Peloton spokesperson Denise Kelly told Buzzfeed News.
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Big?- Helen Schultz December 9, 2021Ī spokesperson for the company told Buzzfeed News it approved the appearance of real-life workout instructor Jess King and was aware a bike was being featured in the episode, but didn’t know how either would factor in. You want me to take a Peloton class? The thing that killed Mr.